Boost Your SEO Strategy Using the People Also Ask Feature

How to Get the Most Out of the People Also Asked For (PASF) Feature in SEO

The People Also Search For (PASF) feature in Google’s search results offers valuable insights into user behaviour by showing related queries that users may explore after their initial search. For SEO professionals, PASF is a valuable source of keywords and related terms that can help drive traffic and improve visibility.

In this blog, we’ll explore how to make the most out of PASF for your SEO strategy. 

What is People Also Search For (PASF)?

PASF appears when users click on a search result and then return to the search results page. Below the original result, Google displays a box labelled "People Also Search For," listing related queries based on the original search intent. These suggestions provide insight into what else users may be interested in, revealing opportunities to capture additional organic traffic.

Why PASF is Important for SEO

PASF is valuable for several reasons:

• Keyword Discovery: It helps you discover related search queries that can be used to optimise your content.
• User Intent: PASF queries reflect what users genuinely care about, providing deeper insights into their search intent.
• Content Enhancement: By addressing PASF-related topics, you can make your content more comprehensive and user-friendly, leading to better rankings.

How to Optimise for PASF

1. Perform Keyword Research with PASF in Mind

Start by using SEO tools like Ahrefs, Moz, or Semrush to identify PASF keywords for your target topics. You can also manually explore PASF by performing searches and clicking on relevant results to see what Google suggests. 

Pro Tip: Identify patterns in the PASF queries to get a better understanding of user intent. Incorporate these into your content naturally.

2. Incorporate PASF Queries into Your Content

Once you’ve gathered a list of PASF queries, use them to optimise your existing content or create new content around them. For instance:

• Add PASF keywords as subheadings (H2, H3).
• Provide clear, concise answers to the questions posed by these queries.
• Make your content more comprehensive by addressing the additional user concerns revealed by PASF queries.

3. Answer PASF Queries Directly

Google loves concise, direct answers. Write responses that are brief but informative, ideally between 45 and 100 words. This makes it more likely for your content to appear as a top result or in the "People Also Ask" (PAA) box.

Tip: Structure your answers using bullet points, short paragraphs, or tables to enhance readability and increase the chances of being featured in search snippets.

4. Leverage PASF for Competitive Analysis

Explore what PASF queries are shown for your competitors. This will help you find gaps in their content that you can fill. By providing better, more in-depth answers to PASF queries than your competitors, you can potentially outrank them for those queries.

Best Practices for Using PASF in Your SEO Strategy

• Optimise for Intent: PASF provides insight into user intent. Ensure your content is optimised to meet the informational or transactional needs suggested by these queries.
• Create Comprehensive Content: Address multiple PASF queries in a single piece of content to offer more value. The more questions your content answers, the higher the chance it will rank for a broader range of queries.
• Use Schema Markup: Implementing FAQ or Q&A schema can help Google better understand and feature your content in PASF results. It also improves your chances of appearing in featured snippets or the PAA box.

Benefits of Optimising for PASF

• Enhanced Visibility: By targeting PASF queries, you increase the chances of showing up in multiple SERP features.
• Increased Traffic: PASF keywords often have less competition, making it easier to rank for them and drive additional traffic.
• Improved User Experience: Addressing PASF-related queries helps users find all the information they need, making your content more valuable and user-friendly.

Conclusion

PASF is an underutilised feature that can significantly boost your SEO strategy when used effectively. By understanding user intent, optimising content around PASF keywords, and staying ahead of your competitors, you can improve your visibility and drive more organic traffic.

Start exploring PASF today and turn this powerful feature into an asset for your SEO efforts!