Google Ads Tutorial: How to Use AI Video Enhancements

As digital marketing continues to evolve, Google Ads has integrated AI video enhancements to help advertisers optimize their video campaigns with minimal effort. These enhancements are designed to maximize the performance of video ads by adapting them to different platforms, formats, and user preferences. In this tutorial, we'll walk you through how to effectively use AI video enhancements in Google Ads to create more compelling, adaptable, and efficient ad campaigns.

How Do AI Video Enhancements Work?

In Google Ads, the AI video enhancement tool utilizes smart automation to optimize your videos in multiple ways.
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By default, video enhancements are enabled, but you can easily disable them at any time.
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This feature can be accessed in your Google Ads campaign settings.
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When creating a new Google Ads campaign, this option is available only if you select "Sales" as the goal and "Video" as the campaign type.
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To adjust these settings, navigate to “Additional settings” where you’ll find the AI video enhancements option.

Types of AI Video Enhancements Available

Google Ads provides several types of AI-powered enhancements that can significantly improve the reach and effectiveness of video ads. Here are the key features to leverage:
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#1: Additional Video Sizes and Ratios
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With AI, Google Ads can automatically generate different sizes and aspect ratios for your video ads to fit various platforms, including YouTube, Google Display Network, and social media platforms. For example:

• 16:9 (landscape) for YouTube and desktop ads.
• 1:1 (square) for mobile feeds or Instagram.
• 9:16 (vertical) for Stories on platforms like Facebook and Instagram.

These custom sizes ensure that your ads appear properly across all screens, improving user engagement and reducing the likelihood of ad skipping due to poorly formatted content.
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#2: Get Shorter Versions of Video Ads
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Another powerful AI enhancement is the automatic creation of shorter versions of your video ads. The system uses machine learning to identify the most impactful moments from your original video, condensing it into a 6-second or 15-second version. These shorter videos are ideal for capturing attention on platforms where users prefer quick, concise content like YouTube Shorts or social media Stories.

By having the AI handle the video trimming, you can save time and focus on creative strategy, knowing that your video ads are optimized for quick consumption.
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‍Benefits of AI Video Enhancements:

Leveraging AI video enhancements can bring numerous advantages to your advertising strategy:

1. Time and Cost Efficiency: AI tools eliminate the need for manual resizing and reformatting, saving both time and resources. This enables marketers to launch campaigns faster and reduce production costs.
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2. Improved Ad Performance: By automatically generating videos in the optimal sizes and formats for different platforms, you can improve click-through rates (CTR) and user engagement.
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3. Wider Audience Reach: Different platforms have unique format requirements. AI ensures your video ads are suitable for all platforms, increasing the likelihood that your ads will be seen and clicked by a wider audience.
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4. Higher ROI: With better-tailored ads that meet platform-specific guidelines and user preferences, AI-driven video ads are more likely to convert, offering a higher return on ad spend (ROAS).
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5. Data-Driven Adjustments: AI enhancements rely on vast amounts of data to determine the best formats and lengths, ensuring your ads align with the latest trends in consumer behavior and platform usage.
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‍In Summary

Google Ads' AI video enhancements offer a cutting-edge solution for optimizing video ad campaigns. By automatically adjusting video sizes, creating shorter versions, and aligning content with platform-specific needs, AI helps marketers save time, increase ad performance, and reach a broader audience. Utilizing AI video enhancements is a smart strategy for any advertiser looking to make the most of their video content in a fast-paced digital landscape.

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Whether you’re a seasoned advertiser or just starting, leveraging these AI tools can make your video campaigns more efficient, impactful, and adaptable across different platforms and audiences.

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