Amplifying Organic Growth for a Digital Healthcare Platform

Industry: Digital Healthcare‍

Target Country: India

‍Duration: 2 Years

‍Achievements

• 10X Increase in Organic Traffic: Achieved exponential growth in website visits through optimised SEO strategies.
• 6X Growth in Organic Conversions: Drove significant increases in consultations via organic channels.

Strategies Implemented

Keyword Optimisation

• Focused on high-volume keywords related to online doctor consultations.
• Targeted specialty-based and specialty + city combinations to cater to location-specific searches.

‍On-Page & Technical SEO

• Optimised key target pages for better user experience and search engine rankings.
• Enhanced mobile responsiveness, improved site speed, and implemented structured data (schema markup) to boost visibility.

‍Target Page Creation

• Strategically developed pages for specialties, specialty + city, symptoms, and lab tests.
• Ensured comprehensive coverage of relevant search queries.

‍Content Creation

• Produced engaging blogs, detailed guides, and guest articles to educate and captivate users.
• Focused on creating content that drives traffic while aligning with user intent.

‍Link-Building Campaigns

• Acquired high-quality backlinks through guest blogging and competitor backlink analysis.
• Created shareable content to attract natural backlinks.

Results

• 10X Increase in Organic Traffic: Established the platform as a trusted resource for healthcare consultations.
• 6X Growth in Organic Conversions: Increased the number of consultations booked through organic search channels.