Navigating PPC for the first time or working with a new client can be challenging, especially when trying to gauge success. While everyone aims to create standout ads with the highest CTRs and best conversion rates, what qualifies as a good metric can vary significantly between industries. So, what benchmarks should you aim for in your specific field?

Explore the Google Ads industry benchmarks:

Are you in marketing or sales? We provide industry-specific benchmarks (averages) for 20 sectors, including Advocacy, E-commerce, and Technology.

Data Sources: WordStream